A book that sold well and then stopped is rarely a book problem. It is usually a metadata problem: a category that changed, a keyword that went stale, a competitor that took the phrase, or a description that never converted in the first place and was masked by launch traffic. An audit finds which.
What you receive
- A listing teardown: title, subtitle, description, categories, keywords and author page, each scored against its comparables.
- A conversion diagnosis — traffic without sales is a cover or description problem; no traffic is a metadata problem.
- Review analysis: recurring praise to amplify and recurring complaints to address, counted rather than guessed.
- A prioritised fix list with the change, the reason, the effort and the expected effect.
- A 30-day plan so the fixes ship in an order that can be measured.
How the audit runs
- Collect the data — current rank, category placement, the queries the book appears for, and the last twelve months of movement.
- Compare against the shelf. Ten comparable titles, scored on the same fields, so the gap is visible.
- Separate the layers. Discoverability, click-through and conversion fail differently and are fixed differently.
- Deliver the plan, then re-measure at day thirty if you want the loop closed.
The three failures, in order
Most stalled books fail at the second step, not the first. Readers find the book — impressions are healthy — but the thumbnail does not earn the click, or the click lands on a description that does not close. Fixing keywords when the problem is the cover is the most common waste of effort in self-publishing. The audit names the failing layer before recommending work, so money is spent where the loss actually is.
What an audit cannot fix
A book in a genre with no demand, a cover that misrepresents the contents, or a price far outside the category norm. Those are honest findings too, and they are worth knowing before commissioning more marketing. Where the diagnosis is structural, we say so and suggest the cheapest route — repositioning, repackaging or a new title — rather than selling a keyword refresh that cannot help.
What a healthy listing looks like
Impressions growing or steady, click-through above the category norm, conversion in line with the top ten comparables, reviews accumulating at a predictable rate, and at least one category small enough that the book holds a visible rank. When all five hold, a sales dip is a market dip. When two or more are failing, the cause is specific and fixable, and the audit names it rather than prescribing more advertising.
Pricing
| Tier | Scope | Price | Was | You save |
|---|---|---|---|---|
| Starter | 1 audit | $30 | $45 | |
| Professional | 3 audits | $100 | $100 | |
| Bulk / Authority | 5 audits | $150 | $150 |
Frequent questions
Which stores are covered?
Amazon in full; Apple, Kobo and Google as secondary checks, since they share most of the same signals.
Will you implement the fixes?
Yes, that is a separate step and it is quoted from the audit’s fix list, so you only pay for what is worth doing.
How current is the data?
Gathered in the week of the audit. Rankings move, so an audit older than a month should be refreshed before acting on it.
Audit my listing — send the store links and, if you have it, the sales history.